The Nature Conservancy’s Plant a Billion Trees campaign represents one of the world’s most ambitious forest restoration initiatives, employing a sophisticated funding model that blends philanthropic donations, corporate partnerships, and government grants to support large-scale reforestation across three continents. This comprehensive approach enables the organization to address forest restoration at the landscape scale necessary for meaningful ecological impact and climate mitigation. According to research from the Nature Conservancy’s Science Division, successful reforestation requires not only planting trees but ensuring they survive and thrive through proper species selection, site preparation, and long-term maintenance—all factors supported by diversified funding streams.

The campaign’s work in the United States focuses on restoring critical forest ecosystems in the Mississippi River Basin and other regions where reforestation can deliver significant benefits for water quality, wildlife habitat, and carbon sequestration. In Brazil, efforts concentrate on the Atlantic Forest, one of the world’s most endangered ecosystems, while in China, restoration targets the Yangtze River Basin to improve watershed function and biodiversity. Each regional approach is tailored to local ecological conditions and community needs, with funding structures adapted to maximize impact in different socioeconomic contexts. The United Nations Environment Programme recognizes such tailored, science-based approaches as essential for achieving global reforestation goals.

Corporate partnerships form a crucial component of the funding strategy, with businesses supporting reforestation as part of their climate action and sustainability commitments. These partnerships often follow a per-tree donation model, allowing companies to engage employees and customers in conservation while contributing to verified carbon sequestration and biodiversity benefits. The Conservancy’s rigorous monitoring protocols, developed in collaboration with research institutions, ensure that corporate investments deliver measurable environmental outcomes while advancing the science of forest restoration.

Pricing Structure: Donation & Partnership-Based – Funded through individual donations, corporate partnerships, foundation grants, and government funding, with per-tree donation options for businesses and individuals.